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Daylesford Organic Farm Concept Assignment

1. Brief Description of the Daylesford Organic Farm Concept: Daylesford concept is centered on a working organic farming. The farm was originally established by Carole Bamford. Dayleford has a passion for seasonal, ethical produce that has translated into two London-based farm shops and cafes and seasonal organic, produce sold in Waitrose and other independent stores nationwide. Daylesford has won over 60 national and international awards over the last 3 years for their delicious food, sustainable practices and for their farm shop café (2015, January 25). They have been in business for over 30 years. They company’s slogan is “Straight from our Farm to your Fork” (2015, January 25). Daylesford has five sustainable principals which they run their company by and they are farm organically, source responsibly, package lightly, give back and protect natural resources (2015, January 25). Daylesford’s prices are not particularly cheap, because organic food is more expensive to produce. Customers who want to get healthier and better quality of food will understand the higher prices. Daylesford epitomize the values of organically produced food. Freshness, ethical sensibilities and great flavors characterize the Daylesford offerings and customers wouldn’t hesitate to recommend their farm, café or stores to anyone. They offer a clear demonstration of why organic food is better, not just in terms of ethics but taste. 2. Potential Market segment The increasing importance of health and the impact that food production has on the environment and consumer food choice is well documented in the literature (Jolly et al.,1989; Jordan and Elnagheeb, 1991) The United States is both a major exporter and importer of agricultural With this the United States is also expanding in the field of organic food. As people want to consume natural and organic food as they are concerned about the exposure to toxins found in non-organic food. Demand for Organic food has been grown by 20 % annually and

Research Paper - Organic Farming

2707 WordsMar 27th, 200711 Pages

Research Paper
Organic Farming


Every Sunday is Simon's grocery-shopping day. Unfortunately, he is in a bit of a dilemma while standing in the produce section of his local supermarket. In one hand, Simon is holding a conventionally grown Granny Smith apple. In his other hand, he has one that has been organically grown. Both apples look firm, shiny and green. Both provide vitamins and fiber, and both are free of fat, sodium and cholesterol.
The conventionally grown apple cost less and is a proven family favourite. But the organic apple has a label that says "USAD Organic" or "certified organic". Does that mean it is better? Safer? More nutritious? Simon is suspicious about the decision he has to make. Like many other…show more content…

Another paper published in the Journal of Applied Ecology 2001 found that organic methods to grow tomatoes can promote biodiversity while maintaining productivity. Such benefits of organic system to the environment and to the social health issue are strongly recommended while facing the huge productivity and gaining profit goal.

Current Economic Growth:

Much has been said about the economic forces affecting agriculture and what they might mean for the 21st century. The term "mass customization" has been used to describe how firms might be able to produce customized products for different market segments. As organic foods become mainstream items, they are being marketed in many different outlets. In the beginning, the organic industry was dominated by "small, on-farm processors who grew and marketed fruits and vegetables at local farmers' markets and roadside stands" (Scheel, 2004). Today, organic foods are found in traditional supermarkets, grocery stores and club stores, as well as in many restaurants and college foodservice operations (Survey of International Trade Center, 2004). The demand and consumption of organic foods particularly in North America continues to grow. In 2005, the Canadian market for organic products represents about $1 billion (CND). Also, independent Canadian grocers increased their organic produce

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