Skip to content

Strategic Management Reflective Essay


Malick kane BS3955 1135420 Strategy in Action


In this essay I will be looking at the content and theories that have influenced my decision making abilities during this semesters group simulations.

Our aim during this activity was to raise WRSX’s share price. WRSX is an advertising agency whose mission is to ‘make clients

successful through differentiating and strengthening their brands by creating advertising and using a range of marketing related

activities’ (WRSX Company Report: 6).

Our first board meeting was probably the most basic of board meeting decisions in my opinion as the options were far more transparent.

 As a group we immediately identified WRSX’s organisational structure and focused on their financial and non

-financial performance indicators. I spotted issues regarding their size and suggested that WRSX begin to evaluate ways in which they can cut down on inefficiencies and begin to improve their financial and non-

financial repertoire. In order to do this I looked into WRSX’s structure,

they operated with a divisional structure.

Divisional structure is built up of separate divisions on the basis of product, services or

Critiques of Masters in Business Administration strategic management education have centered on the failure to adequately integrate two core orientations of the strategic management process, that is, analysis and implementation. Thus, attempts to measure assurance of learning in strategic management capstone courses will inevitably reveal gaps in the degree of deep learning that has occurred in a business program. In this article, we argue that a linear or serial approach to case analysis is a prime culprit in contributing to weaknesses in deep learning and critical thinking. This approach encourages weak reflections, lack of innovation in generating strategic options, and poor implementation planning. We analyze various contemporary approaches to strategic management education in relation to deep learning outcomes and, relying on Bloom’s taxonomy, we propose an alternate, reflection-based framework for teaching strategic management culminating in a discussion on its implications for teaching and practice.